Privacy Policy

1. Who We Are

LaunchKit AI (“we”, “us”, “our”) is an AI-powered app store publishing platform. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our website at launchkitai.com and its associated services.

If you have any questions, contact us at privacy@launchkitai.com.

2. Information We Collect

2.1 Information you provide directly

• Account information (name, email address) via Clerk authentication
• App project details (app name, description, category, features, target audience)
• Payment information — processed by Stripe; we never store raw card details
• Messages sent via the contact form

2.2 Information collected automatically

• Usage data (pages visited, features used, generation history)
• Technical data (IP address, browser type, device type, operating system)
• Cookies and similar tracking technologies (see Section 6)

2.3 Information from third parties

• Authentication data from Clerk (name, email, profile picture if you sign in with Google/GitHub)
• Payment status and subscription information from Stripe

3. How We Use Your Information

• To provide and maintain the LaunchKit AI service
• To process AI generation requests — your project data is sent to OpenAI's API to generate assets
• To manage your account, credits, and subscription
• To send transactional emails (welcome, payment confirmation, low credit alerts)
• To respond to contact form submissions and support requests
• To detect and prevent fraud, abuse, and security issues
• To improve our service through aggregated, anonymised analytics
• To comply with legal obligations

We do not sell your personal data to third parties. We do not use your data for advertising profiling.

4. How We Share Your Information

We share your data only with the following categories of trusted service providers:

• Clerk — authentication and user management
• OpenAI — AI content generation (your project data is sent to OpenAI to produce assets). OpenAI's API usage is subject to their Privacy Policy.
• Stripe — payment processing and subscription management
• Neon — database hosting (PostgreSQL); data is encrypted at rest
• Vercel Blob — file storage (CDN) for uploaded and generated images; integrated natively with our Vercel deployment
• Mailjet — transactional email delivery

All service providers are contractually obligated to protect your data and may not use it for their own purposes.

We may disclose your information if required by law or to protect our legal rights.

5. Data Retention

We retain your account data for as long as your account is active. If you delete your account, we will delete or anonymise your personal data within 30 days, except where retention is required by law (e.g. financial records may be retained for up to 7 years).

Generated assets and project data are retained until you delete them from the dashboard or close your account.

6. Cookies

We use essential cookies required for authentication (set by Clerk) and session management. We do not use advertising or third-party tracking cookies.

You can disable non-essential cookies in your browser settings, but this may affect authentication functionality.

7. Your Rights

Depending on your location, you may have the right to:

• Access — request a copy of the personal data we hold about you
• Rectification — correct inaccurate personal data
• Erasure — request deletion of your personal data
• Portability — receive your data in a machine-readable format
• Objection — object to certain processing activities
• Restriction — request that we restrict processing of your data

To exercise any of these rights, email us at privacy@launchkitai.com. We will respond within 30 days.

8. Security

We implement industry-standard security measures including TLS encryption for all data in transit, encrypted storage via our database and file providers, and access controls that limit who can view your data.

No method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

9. Children's Privacy

LaunchKit AI is not intended for use by anyone under 13 years of age. We do not knowingly collect personal data from children under 13. If you believe a child has provided us with personal data, contact us immediately at privacy@launchkitai.com.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by email or by displaying a notice on the dashboard. The “Last updated” date at the top of this page reflects when the policy was last revised.

11. Contact Us

For privacy-related questions or to exercise your rights, contact us at: